Worten’s new store concept, Worten
2017 . Worten
Challenge
Enhance the shopping experience, by making it more interactive and relation based
Action
Honouring its commitment to always offer the best price, Worten has focused on creating an environment, at the point-of-sale, which is more enjoyable, inviting customers to discover, as well as experiment with a wide range of technological products, supported by providing a specialised service in each category.

Developed in collaboration with the French agency Malherbe, the new concept is based on a space where you like to be and can discover the latest trends. The technological side is highly-significant namely in the areas of gaming, hoverboards, DJ and children's animation, as well as through the very visible entrance screens in some stores, where the contents of several brands are shown with a strong visual impact.

The range has been renewed and reinforced with new product categories and the labels (physical and digital) are more complete. They contain not only information about a specific product, but also advice on selecting the most suitable product, especially in categories where the choice may be more complex (TVs and laptops, for example).

Another new feature introduced by this new concept are the Expert Points, customer service counters where, with the help of expert salespersons, the entire range of products is accessible, even without in-store stock. Buying online and collecting in-store has also become easier and faster in the Click & Collect area.
Impact
  • 9 new stores in Portugal and 1 new in Spain;
  • 17 stores renovated in Portugal and 1 renovated in Spain;
  • Awards/Recognition: Janus du Commerce.
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