Press Releases

Sonae opens new retail spaces in Beja and creates 116 jobs

2018-07-19
Continente Modelo, Worten, MO, Well’s, note!, Zu and Bagga have new shops in Beja, contributing to serve its customers in Alentejo even better and reinforce the presence of Sonae’s retail businesses in the region.



Sonae will reinforce its presence in Alentejo with the opening of 7 of its brands’ shops in the new Beja Retail Park, tomorrow, 20th July. The project includes a Continente Modelo shop and a shopping mall with the presence of brands Worten, MO, note!, Well’s, ZU and Bagga. The opening of these 7 Sonae shops, with a total commercial area of more than 3,400 Sq. m, allows the creation of 116 new direct jobs in Beja and offers families in the region the chance to benefit from a wide offer of products at the best prices.

It is an important investment by Sonae’s retail units, as it creates more employment and well-being for local communities, as well as it offers, from now on, special deals for the customers. This opening is part of Sonae’s retail business growth strategy, which has a stake in the expansion of its activity in Portugal, by offering customers the best market value proposition, combining quality and price.

The new space is located on Estrada das Apolinárias, benefiting from the modern shop formats of Sonae’s brands, which have contributed to the choice of more and more customers across the country and the reinforcement of the brands’ competitive positioning.

Beja’s new Continente Modelo will provide the community with the most recent innovations of these new generation shops, translated into a unique buying experience, but also in the best environmental practice. The shop benefits from the most advanced refrigeration, acclimatization and lighting systems and hardware, as well as waste management systems, with emphasis on recycling solutions.

The contribution given by Continente Modelo in Beja to foster environmental citizenship within the local community hasn’t been forgotten, as the shop is equipped to collect used cooking oil, batteries or corks that will later be recycled. In the same way, Beja’s Continente Modelo will provide its customers with a variety of Reusable Bags.

The shopping mall also has a Worten shop with its new concept , where customers will find the best offers in technology, at the best prices, and benefit from a fulfilling buying experience. The brand offers a wide and innovative technological selection, supported by knowledgeable and qualified staff and a range of specialised services, namely the Worten Resolve after-sales service. The shop also provides the Worten Mobile space, which offers a specialised service in the field of telecommunications. Until the 25th July, this new Worten shop will present the "Semana Imperdível” promotional campaign.

In fashion, customers of the new commercial space will be able to visit MO, Sonae’s clothing and fashion accessories brand, inspired in today’s woman and her family. The new Beja shop has the goal of providing its customers with a unique buying experience and stylish products at excellent prices, for the whole family, always in line with fashion trends. Its value proposition also contemplates a vast essentials product offer, also with a strong price positioning.

The new shopping mall has a note! shop, which gathers several concepts in a single space: bookshop, stationery, publications and gifts. At note! it’s possible to find all the novelties, buy original gifts, schoolbooks, stationery for school, as well as to benefit from a printing and copying service. note! shops offer a pleasant and modern shop environment, which guarantees a convenient and simple buying experience, at the same time as they boost local culture and a connection with the community.

As far as the new Well’s shop in Beja is concerned, customers may find a wide range of non-prescription medicines, the most popular brands of skin cosmetics, food supplement, everything for mother and baby healthcare, orthopaedics and oral hygiene, always with specialised counselling by a teams of pharmaceutical technicians. For the whole family’s eye care, customers may also find graduated spectacles, with the possibility of free on site optometry appointments, performed by a professional technical team.

At ZU, customers may find everything their cats and dogs need. The shop offers a full service, with a veterinary clinic, bath and grooming service, training and a wide range of products of the best brands for dogs and cats, such as dry or wet food, hygiene products, textiles, toys and accessories.

The new shopping mall also has a BAGGA coffee shop, with a wide offer of savoury products, including coffee, bakery and light meals, always at affordable prices. More than a coffee shop, Bagga is the space for a quiet break, meeting friends or even to study and work.
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